Home NFT News How CULT & RAIN Metaverse Sneakers are Bringing Kicks Into the Future

How CULT & RAIN Metaverse Sneakers are Bringing Kicks Into the Future


CULT & RAIN, the first luxury fashion brand born from the crypto universe, is finally dropping its first collection of Metaverse Sneakers! 2000 4K animated NFTs matched with 2000 trendsetting physical sneakers will soon hit the market. So if you have an affinity for stunning 3D NFT artwork and cutting-edge design, then this Genesis drop is for you!

CULT & RAIN is the brainchild of industry veteran George Yang. He has led international design studios and previously designed for global fashion brands like Theory, Costume National, Guy Laroche and Cerruti Paris. His vision for the digital brand is to bring high-fashion into Web3.

CULT & RAIN is dropping 2000 high-fashion Metaverse sneakers! Credit: CULT & RAIN

CULT & RAIN’s Genesis Drop: 2000 Metaverse Sneakers

The brand’s Genesis Drop can be redeemed for an identical pair of Italian-made luxury sneakers. If you want to make a bold entry into the fashion crypto universe, CULT & RAIN has a wide array of NFTs to choose from. The Limited Genesis Edition will have:

  • 4 radical sneaker designs
  • 5 unique colorways each
  • 20 unique colorways total
  • 100 pairs per colorway set

On top of this, several digital artists designed special skins for CULT & RAIN’s Metaverse sneakers. This includes The Heart Project by Aidan Cullen, Sean WilliamsSophie Sturdevant and Javier Arres.

The brand plans to release additional physical and redeemable utilities tied to the NFTs. This includes brand discounts, airdrops and VIP access to in-person and metaverse events. Then, the next phase is all about creating a metaverse wearable corresponding to each sneaker design. A metaverse fashion show is also in the pipeline.

The sneakers will carry the “MADE IN ITALY” tag, according to the website. The brand sourced the finest materials and fabrication through their exclusive Italian supply chains.

Let’s Talk About the Timeline

Pre-sale for the drop begins February 7, while the general mint begins February 10. Core members will have premiere whitelist access to mint CULT & RAIN NFTs and redeem the physical twin sneakers. All sneaker styles will be released at the same time and will be numbered 001 to 100, with six rarity traits per shoe colorway.

NFT holders will be able to trade in the NFTs for the exact sneaker style they want until March 1 through cultandrain.com. Meanwhile, production of the sneakers at the company’s Italian factory will begin on March 8 and will take up to 16 weeks.

Digital Sneakers

Metaverse sneakers are leading the digital wearables segment. Digital shoemaker RTFKT is now under the Nike umbrella. The brand has some record-breaking achievements under its belt like selling $3.1 million worth of NFT sneakers in just 6 minutes this fall. According to Nike CEO John Donahoe, “This acquisition is another step that accelerates Nike’s digital transformation.”

Nike’s top competitor, Adidas, bagged $23 Million on its first NFT drop. They collaborated with G Money, Bored Ape Yacht Club and Punks Comic (produced by Pixel Vault).

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